Privacy Policy

Last updated: August 2026

1. Who We Are

This Privacy Policy explains how Ascend Lettings ("we", "us", "our") collects, uses and protects your personal information when you use our website or enquire about our letting services. Ascend Lettings is the data controller responsible for your personal information.

Ascend Lettings is registered with the Information Commissioner's Office (ICO) and is ICO certified. If you have any questions about this policy or how we handle your data, please contact us at info@ascendlettings.co.uk.

2. What Data We Collect

We may collect and process the following categories of personal information:

• Enquiry information: details you provide through our enquiry, valuation, registration and contact forms, such as your name, email address, telephone number, property address and the content of your message.
• Website usage information: limited technical information collected through your browser, and, where you consent, website analytics data about how you use our site.

We do not knowingly collect more information than we need, and we do not sell your personal information.

3. How We Use Your Data

We use your personal information to:

• respond to your enquiries and provide the letting services you request;
• communicate with you about your enquiry, valuation or requirements;
• maintain records of our correspondence and interactions; and
• improve our website and understand how it is used, where you have consented to analytics.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

• Consent: where you have agreed to us contacting you or to non-essential cookies such as analytics.
• Legitimate interests: to respond to enquiries and operate our business in a professional manner.
• Legal obligation: where we are required to process information to comply with the law.

5. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to meet any legal, accounting or reporting requirements. When your information is no longer required, we take reasonable steps to delete or anonymise it.

6. Your Rights

Under UK GDPR, you have rights in relation to your personal information, including the right to:

• access the personal information we hold about you;
• request correction of inaccurate information;
• request erasure of your information in certain circumstances;
• object to or restrict our processing of your information; and
• withdraw consent at any time where we rely on consent.

To exercise any of these rights, please contact us at info@ascendlettings.co.uk. You also have the right to lodge a complaint with the ICO if you are unhappy with how we have handled your information.

7. Cookies

Our website uses cookies. For more information, please see our Cookie Policy.

8. Contact for Data Queries

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

• Email: info@ascendlettings.co.uk
• Phone: 020 3432 4165